Following on from previous posts, it was really important to me that The Indian Guy was true to what Indian people (or at least Gujaratis, and there’s a lot of us in the UK!) eat at home around the globe.
You won’t find the majority of our dishes in any curry house. In fact, unless you have been to India or have Indian friends, it’s unlikely that you would have even heard of some of our dishes.
From deep fried, crispy sharers, to fun starter kits and uniquely flavoured curries, we are determined to keep to the theme of #morethanjustcurry. In fact, I didn’t even want naan bread on the menu originally… but I also know it’s important to give the people what they want 🙂 We also do theplas, which are like a spiced chapati and peas paratha, like layered flat bread. All made from scratch using fresh, locally sourced ingredients.
We don’t use a lot of oil and we don’t make anything so spicy that it blows your head off: these are two of the things which can often make people regret going out for a curry. It always surprises people when I say I’m not a fan of spicy food, but there it is. Maybe I’m the only Indian who prefers a Korma to a Vindaloo?! This reflects in our dishes – everything is mild to medium spiced, with the option to add a side pot of chillies for those who do like to get their sweat on whilst they eat 🙂
We deliver the food in recyclable packaging, with easy to follow heating instructions on each dish. All you need is an oven. If you’re wondering why we deliver the food chilled, there is one simple reason – to reach more people. It also turned out that by delivering chilled food instead of hot, we don’t have to pay VAT, but that was an accidental bonus 🙂
If you didn’t already know, all of our food is 100% vegan. I am myself vegan, but I was a full-blown meat eater when I started the business. The food has almost always been plant-based (it was vegetarian for the first 6 months) because that’s how the best dishes on the street of India are born, probably due to the climate. As you can imagine, meat and dairy doesn’t hold up well in the baking heat all day. Many of our customers are vegan, but almost the same number are not. Until you try it, you won’t know what I mean when I say these dishes don’t need meat. In fact, adding meat would ruin it. Trust me, I tried!